Pop Mart, the Chinese company behind the popular Labubu doll and global “blind box” toy craze, leased the entire 22,000-square-foot building, called Slash, at 3534 Hayden Avenue in the city’s Hayden Tract. The building will serve as Pop Mart’s primary North American regional headquarters.
The glass-and-wood building is part of the 26-building, 800,000-square-foot Culver Media Portfolio, Hackman Capital’s most recent expansion in Culver City. The portfolio features the architectural ingenuity of internationally-renowned Eric Owen Moss.
It’s “the kind of product you simply can’t replicate elsewhere, and it aligned with Pop Mart’s vision for what they want to build in Los Angeles,” said Gabe Brown of JLL, which represented landlord Hackman Capital Partners in the lease.
Pop Mart is the latest creative brand drawn to Culver City’s location in West LA and its history as an entertainment hub. The city is home to dozens of high-profile corporations, including Amazon MGM Studios, HBO, Apple, Nike and Pinterest.
“We continue to experience growing leasing momentum and tenant demand in Culver City from creative and media tenants,” said Nicole Gideon, SVP of Asset Management at Hackman Capital. “The Culver Media portfolio not only benefits from its location, but also offers a distinctive creative campus environment that continues to resonate with leading media, tech and creative companies.”
Hackman Capital Partners has been a stakeholder in Culver City since 2007, when the company began collecting warehouses in the Hayden Tract and set about converting the properties into creative offices, notably housing, among them, the world headquarters for Beats by Dre and now the hub for Apple Music.
Last year, Apple opened its new creative music hub in the Hayden Tract at another Culver Media Portfolio building. The building features a 4,000-square-foot live performance soundstage, spatial audio mixing bays, and songwriting booths. Since opening, the space has served as a destination for artists, live broadcasts, album releases, and immersive fan activations.
